VIP Strategy Day
You have the vision.
Now you need the strategy
to make it profitable.
A private strategy experience for women who know their business has more potential — but need expert eyes, sharper decisions, and a plan they can actually execute.
Apply for Your IntensiveApplication takes 5 minutes · Investment begins at $3,500
You do not need another random idea. You need someone who can help you see the real issue, make the right decision, and build the plan behind it.
You didn't come this far to stay stuck.
Most of the women I work with are not lacking talent. They are not lazy. They are not confused because they are incapable. They are usually too close to the business to see what is actually slowing it down.
- You are generating revenue, but it is not as consistent, profitable, or predictable as you want it to be
- You are carrying too much of the business in your head and making decisions from pressure, not strategy
- Your pricing, positioning, or offer structure does not fully reflect the value you know you deliver
- You have ideas, opportunities, and moving pieces — but no clear way to decide what deserves your attention now
- You have tried learning more, saving more posts, and piecing advice together — but you still need someone to help you make sense of your business
- You are making big business decisions in isolation, and deep down you know it is costing you time, money, and momentum
This is where I come in. We stop circling the same problems, identify what is actually blocking growth, and build a strategy you can move with.
I built this for the woman who knows she is capable of more, but is tired of trying to figure everything out alone.
You do not need someone to hype you up and send you back into the same cycle. You need someone who can look at the business with you, tell you the truth, simplify what has become too complicated, and help you make the next right strategic move.
That is what this intensive is designed to do. We are not chasing trends. We are not building a business that only looks good online. We are building a strategy that makes sense, makes money, and supports the life you are trying to create.
— Dr. Marissa Layton
Here is what we actually do together.
This is not a call where you leave with more questions and a longer to-do list. We use the time to think deeply, make decisions, and build the plan behind your next level of growth.
Pre-Work Assessment
Before we meet, I review where your business is now, what you are trying to build, what feels stuck, and where you need the most strategic support. That way, we do not waste time warming up. We get straight to what matters.
Deep-Dive Strategy Session
This is where we roll up our sleeves. We look at the business honestly, talk through the real issues, and make the decisions you have been avoiding, delaying, or trying to figure out alone.
Full Strategy Buildout
Together, we build the strategy behind your next move. Depending on your focus, that may include your offer, pricing, sales plan, messaging, growth priorities, launch approach, or business roadmap.
Implementation Roadmap
You leave with the next steps ordered, prioritized, and mapped out so you are not waking up the next day wondering what to do first.
Post-Intensive Support
Depending on your package, you also receive follow-up support so you can ask questions, get unstuck, and keep moving once the strategy meets real life.
Choose the level of strategy your business needs.
Both options are designed to get you out of overthinking and into a clear strategic plan. The difference is how deep we go and how much support you want after the intensive.
The Focused Intensive
Half-Day Experience
One priority. Deep focus. Clear direction.
$3,500
- Pre-work assessment and business intake review
- 3 hour private strategy session
- Deep buildout of your chosen focus area
- Prioritized implementation roadmap
- 30 days of post-intensive email support
- In-person or virtual delivery
- Client gift (in-person)
The Full Advisory Intensive
Full-Day Experience
A deeper strategic buildout for the woman ready to make bigger moves.
$6,500
- Pre-work assessment and business intake review
- Full-day private strategy session (6 hours)
- Complete strategy buildout across all business pillars
- Customized Strategy Workbook
- Prioritized implementation roadmap
- 60 days of post-intensive support with two check-in calls
- Access to digital library (webinars, templates, eGuides)
- In-person or virtual delivery
- Lunch, dinner, and client gift (in-person)
Not sure which option fits? Apply and I will help you determine whether this is the right next move — no pressure, no forced fit.
- You have started the business and have some traction, clients, sales, or serious market proof
- You are ready to invest in expert guidance and actually use it
- You want strategic truth, not just encouragement
- You are willing to make decisions, simplify, and execute
- You know your business has more capacity than what you are currently seeing
- You want a clear strategy, not more content to consume
This is not the right fit if...
- You are still at the idea stage and have not tested or validated your offer
- You are mainly looking for accountability, a group community, or weekly motivation
- You want a template more than customized strategic direction
- You are not ready to make changes to your offer, pricing, positioning, or habits
- You are looking for emotional processing more than business strategy
Fit matters. If I do not believe this is the best next move for your business, I will tell you that honestly.
What you walk away with is more than a good conversation.
Clear, practical, and built around your actual business.
Total Strategic Clarity
You will know what deserves your attention, what needs to stop, and which moves have the best chance of creating real momentum.
Premium Positioning
Your offer, pricing, and market position will be reviewed through the lens of value, profitability, and buyer readiness.
A Real Growth Plan
Not a pretty document that sits untouched. A prioritized roadmap that tells you what to do next and why it matters.
Renewed Confidence
You stop moving from panic, pressure, or comparison and start making business decisions from a stronger strategic foundation.
Real strategy creates real movement
Clients have used this level of strategic support to clarify their offers, strengthen their positioning, and move with more confidence in the decisions that shape revenue.
Offer + Positioning
Strategic clarity that supports stronger sales conversations
Women I have coached have crossed major business milestones, including six-figure growth, stronger client demand, profitable pivots, and full-time entrepreneurship transitions.
Growth + Revenue
Strategic planning that supports serious business growth
The goal is not to leave inspired for a day. The goal is to leave with a strategy you understand, believe in, and know how to execute when real life gets busy.
Execution + Momentum
Clear next steps, prioritized decisions, and a plan that makes sense
Straightforward answers.
What makes this different from a regular coaching call?
This is strategic advisory. I am not simply asking reflective questions and sending you off to figure it out alone. I bring expert input, pattern recognition, strategic frameworks, and practical recommendations based on what your business actually needs.
How long does the Intensive take?
The format varies based on your needs. The Focused Intensive is a half-day (3 hours); the Full Advisory is a full day (6 hours). Both include a pre-work phase and post-intensive support, so the full engagement spans 1–3 months from start to finish.
What kind of business is this for?
Service-based businesses led by women entrepreneurs — consultants, coaches, advisors, agency owners, and founders who are past the early stage and ready to grow strategically. If you're still validating your idea, this isn't the right fit yet.
Is this in-person or virtual?
Both. You choose based on your preference and location. In-person Intensives include lunch (and dinner for the Full Advisory) and a client gift. Virtual Intensives deliver the same strategic depth over video, with all documents shared digitally and a recording provided.
What happens after I apply?
I review your application personally and follow up within 2 business days. If it looks like a strong fit, we'll schedule a brief 20-minute discovery call to confirm alignment and investment.
Can I pay in installments?
Yes. Payment plans are available for qualifying clients. We'll discuss this during the discovery conversation.
How many spots are available?
I accept a limited number of Intensive clients per quarter — typically 4–6. This intentional constraint ensures every client gets genuine attention and real strategic depth.
If your business is ready for a real strategy, let's build it.
Apply today. I review each application personally to make sure the intensive is the right fit before we move forward.
Apply for Your Strategic IntensiveCurrently accepting applications · Limited private intensives available